The lighting and close-ups were what immediately struck my attention in this video, as they made the performance seem very personal and intimate. I also really like the way that the producer is implemented into the video, as while the focus is primarily on the singer, it is impressive how the director of the video has managed to make sure that the producer is still at the forefront of the video without distracting the audience from the singer.
The urban locations in this video really opened my eyes to the potential of shooting part of my video on location, as this video is largely location based and looks amazing, due to the vibrancy of the urban streets. They also make the video seem more real, as without locations that much of the audience will likely find familiar, the crime plot of the video would seem overly fantastical.
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