R+P Post 4: Audience groups of interest

The target audience for garage is largely young people, usually in London. This is visible through the way that garage events are promoted. They usually emphasise a party atmosphere and the majority of these events take place within London.

I believe this is because of the majority of the most important garage artists are from London, therefore meaning that their fanbases will largely be able to relate to them more than fans from say Scotland. It is also worth noting that the North of England does have it's own distinctly different variant of garage music, 'Donk music', which may be satisfying the demand in these areas.

Why do young people like garage?

Garage is mainly popular amongst young people because of it's large emphasis on clubs, which are mostly popular with older teenagers and young adults. Garage is also a fusion of several different genres from different cultural areas, fusing hip-hop with electronic dance music, and this fusion may not be understood or enjoyed by older audiences.