Amy Winehouse
Amy Winehouse's music has a similar tone and sound to that of the song 'On My Mind' by Jorja Smith, and so it makes sense that the target audience of both artists would have some crossover. Winehouse's style was very soulful and vocal-focused, similarly to 'On My Mind', and the range and tone her voice had is also similar. Her music videos tended to take place in quite run-down, urban locations, contrasting with the glamorous sound of the music, as seen in the music videos for 'Rehab' and 'Tears Dry On Their Own'. I think that these music videos really helped her music to reach a more urban audience, as it presented Winehouse as living in the same run-down concrete jungles as them. She was also famed for being very down-to-Earth, which I think our artist(s) should also be, as it will make them more likable and relatable.
The most iconic part of her image was undoubtedly her beehive hairstyle, which was purposefully styled on those of 1960s girl groups. This hairstyle was not only very unique at her time of popularity in the mid-2000s, but it immediately hinted at her retro-leaning style of music, and as such added to her old-music-with-a-modern-twist image, as she would often contrast her hair with more modern, more revealing clothing.
AlunaGeorge
AlunaGeorge are a successful UK singer/producer duo similar to what we are looking at for our artist(s). They rose to popularity in 2012, with their distinctive fusion between electronic music, pop music and R&B that gave them several hits. This genre-bending combination of musical styles is similar to 'On My Mind', as is the target audience of young people based in London, as this seems to be where the majority of their buzz is concentrated. The clothing worn by the producer is usually casual and streetwise, with items like t-shirts and jackets. This is in contrast with the more provocative outfits worn by the singer of the duo, which tend to be loud, colourful and sometimes revealing. Our artist will definitely not wear anything revealing, but I am interested in giving them a similarly colourful array of outfits to wear, as I think this would creatively represent the large amount of diversity in their music.
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