R+P Post 19: My influences and vision for the project

To show our influence and vision for the music video, we produced this video made up from clips from other music videos to try and show what shot types, locations and moods we are going for.



Some of these shots feature effects we want to emulate in our own video, such as the cycling coloured lights at 0.19 in the video, and the projected background idea shown at 0.24. The urban locations seen at 0.26 and 0.11 are the kind of places we want to shoot in, and putting this video together showed me how effective shooting on location can look. It also made me consider costume, and about how it should fit with the surroundings.

My vision in summary is to make a video which takes these familiar elements from garage and R&B music videos and transforms them into something which is stylish, confident and cool, that will appeal to our target audience of R&B fans and young people.