Our target audience is 16-24 year olds who are fans of R&B, as we think that this will be the largest and most receptive audience for our artist.
This is a collage of images I made to demonstrate who I believe the main target audience for our music is: An urban, London-based audience of young people, specifically those between the ages of 16-24. This group of people primarily consume music through digital means such as through downloading music, and increasingly through streaming music on websites like Spotify and YouTube. In terms of gender, I would say that women are more likely to consume our song, as several studies have shown that women are more likely to listen to female artists than men and vice versa, as seen on the study that will open if you click on the image below:
We have also conducted audience research, where we got verbal feedback from many 16-24 year olds, and from this it seems that women tend to listen more to the genres of pop music and R&B, which I would say our song falls into. The lyrics are also presented as an empowering break-up song, a type of music which is primarily marketed to women, Fans of the R&B/garage genres are also one of the main target audiences for our song, and since this genre is primarily popular in the more urban areas of London, this links strongly to the area and clothing usually worn by the target audience. The clothing usually worn by young people from these areas is streetwise and usually dark, such as black puffer coats and jogging bottoms. To appeal to this audience, our video should feature people wearing this kind of clothing.
Our primary audience will therefore be 16-24 year old fans of R&B, with an emphasis on women.
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