Other ways that I tried to attract audiences through the use of my sequence are:
- Playing on the audience's potential fear of loneliness and vulnerability through Molcott being stalked within her own home.
- Having smooth, accurate editing to preserve continuity, immersing the viewer in the film's world.
- Atmospheric music that adds to and enforces the tone of the scenes where it is present.
- Using the action and enigma codes to keep the audience interested:
ACTION CODE
Part of Roland Barthes codes of film, the action code is the idea that when a character in a film does something there will be a corresponding result. In my opening sequence the action code is used to create add tension to the jogger scene, as after seeing that Jeff Richardson is stalking Molcott and that he is attempting to get into her home, the audience assumes that the person running up behind Molcott will be Richardson, ready to attack. When it revealed to only be the jogger this gives the audience relief, but also adds more tension in the long run as the conflict between Molcott and Richardson has not been resolved.
THE ENIGMA CODE
This code was also theorised by Barthes, and is simply the idea that any kind of mystery or questions in a film will make the audience want to discover the solution or answer. This was used in my opening sequence through the character of Jeff Richardson, with the main question being what he is planning to do to Molcott. Other mysteries contained within the opening sequence are what the documents Molcott is signing relate to, who the person that calls her on the phone is and of course, what will happen after the sequence is over?
Audience feedback
To see how audiences reacted to our film the other members of my group showed our film to some people between the ages of 16-25, (our target audiences) and collected their feedback. From these test audiences and from feedback collected in written form from other members of the target audience, I have collated the following results:
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