Evaluation Post 4: Who would be the audience for your media product?

The main audience we had in mind when planning our opening sequence was that of crime/thriller fans, with the knowledge that due to the location and actors we used a British audience would be the best to attempt to appeal to. To try and figure out how best to appeal to a British audience I studied the BFI 'Audiences 2015' PDF, which is available online here.

Also notable from the BFI document is that while 15-24 year olds make up a very large portion of audiences, films with large amounts of this group in their audiences tended to be more light-hearted, fantasy/sci-fi based or action orientated, such as comedies '22 Jump Street' and 'The Inbetweeners 2'. However, there was a very large audience share for thriller 'Non-stop' (42% were in the bracket 15-24), so this may suggest that these audiences are still happy to watch more serious films as long as there is a strong action element.

The Prezi below looks at who our target audiences are and how we attempted to appeal to them.