We first asked our target audience what they usually looked for on websites for artists, and the main areas that came up were a merchandise shop, information about the artist and tour dates.
Based on this and websites we had looked at for other artists, we have planned our website to have 6 distinct sections, a home page, a page for the music of Cruze, a tab on the status of the duo's current tour, an about section giving information on the artists individually, a merchandise shop and a tab labelled 'More' that will contain news about the artists, as well as a picture gallery and information about Nimbus records. We also worked on finalising our ideas about what to put on the merchandise available in the web store, where we decided to mainly focus on putting the logo on various items of clothing and accessories.
Our website was inspired by the websites of artists like Rihanna and Ariana Grande, which we thought were intuitively designed and easy to navigate. Ariana Grande's website is linked in the image below, click to access it:
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